Well now you're not making sense. American customers by-and-large are not enthusiasts and couldn't give a rat's ass what a car only sold on the other side of the planet looks like, all they know is the "Ford North America" look. Ford's moving towards a look that's the same globally, but for now IN AMERICA they've established the three-bar grille as their family face and to move away from that instantly or with just one car would show an inconsistency and a lack of attention to detail that they can't really afford right now.
It's pretty clear that the intention short-to-medium-term is for America to transition smoothly over to the global look by mixing the three-bar face with the Kinetic Design elements, like in the new Taurus and indeed the American Fiesta.
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