If you watch the vid of the Fiesta LAX launch
The Ford Story: Join Us for the First Look at the 2011 North American Ford Fiesta
the Ford rep Chantel Lenard will explain how the "reserve you Fiesta" plan works.
Actually Connie is hosting a live chat tomorrow @3:30pm EDT, were you can ask her for more details
go to
http://www.thefordstory.com/our-plan...s-a-live-chat/