This is a recent message I got from rep.
Quote:
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The Fiesta Reservations program allows customers to build a Fiesta on fordvehicles.com, and in return receive priority order handling, personalized vehicle build updates, and eligibility for $595 SYNC and Sound Bonus Cash (Bonus Cash equivalent of SYNC + Premium Sound) upon taking retail delivery of their new Fiesta by September 30, 2010 (S models ineligible).
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