Think about it. They had upwards of 90k "Handraisers". Not all of them are going to buy a Fiesta, so why not give them all some money to buy another Ford product. Some people that test drove probably had no plans on buying a Fiesta. But give them up to $3,000 to buy a Fusion or Mustang and you may sell them one of those.
I think it is a great idea. But I am a Sales Manager at a Ford dealer so of course I would!
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