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Judging from the number of ads on Craigslist calling Festivas a "Fiesta" (at least 50% of the ads I see it seems like) I suspect that for most of America Fiesta=Festiva and that could be the source of a lot of that negative view. I'm willing to bet that if you asked 100 people a significant number of them would have something negative to say about the "Fiesta" but if you actually showed them a picture of a Mark 1 they wouldn't know what it was. Thankfully if the new car is good the old memories would soon fade.
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I've been thinking about the Fiesta/Festiva confusion as well. What's odd is that I haven't heard many bad things about Festivas - they're basic transportation, yes, but they're apparently very durable and can go hundreds of thousands of miles with basic maintenance. Still, I think there's an "American small car" stigma...people expect American small cars to be crap and Asian small cars to be good, but that's increasingly not the case anymore.
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