Social Media is not easy

[Marc]

Ford is introducing the Fiesta through social media. Let bloggers write on Facebook what they think of the car and let word of mouth do the rest.

This is Honda's attempt at using Facebook:
Honda Accord Crosstour | Facebook

And Audi also learned the hard way how not to use Facebook:
Volt Birth Watch: Audi Prez Facebooks on the “Car for Idiots” Volt Diss | The Truth About Cars

All in all Ford took a huge risk by using the Fiesta Movement agents to spead the word: above examples show it could've gone very wrong. I guess the Fiesta is good enough not to bad mouth it?