Saw this on Facebook and thought it would be good to share...
"This red herring keeps popping up. We continue to address it and leave comments, but with 209 pages of comments on the BusinessWeek article, it keeps getting buried. Here are the facts:
1. The UK measures in Imperial gallons (larger).
2. The EPA cycle we measure on here in the U.S. is vastly different than the cycle measured in Europe.
3. The actual apples-to-apples comparison is more like 42-43 mpg.... Read More
4. The current demand for diesel fuel is low, yet prices are about in line with unleaded gasoline; if we drive up demand for diesel, it naturally follows that prices increase. When you add to that the factor of a more expensive engine (thanks to hundreds of millions of dollars to retool a plant or plants), you're adding to the cost of the vehicle.
So if you combine the notion of a more expensive car, more expensive fuel, and only a modest improvement in fuel economy, it's not likely that we'd be able to sell these profitably.
Global Digital Communications
Ford Motor Company"