I was able to get an advanced copy of the instructions from a contact at 3D Carbon. The actual instructions should be on Ford's Accessory site very shortly. The install doesn't look bad at all, and it says about 2 hours to complete. The rear bumper cover comes off, and that is the most complicated part. Everything else just fits into pre-existing holes or you drill new ones.
Bill, as for prices, I was able to get mine for $1579, even though the parts department said the MSRP was close to $2k. They worked with 3D Carbon and said no issues price matching. This was way before the kit was available, so there were some changes going on with the system. Ernie at 3D Carbon was awesome to work with and is getting my kit ready for me.
Once the kit gets here, I will get a good set of pictures on how it goes on.