Before buying or ordering a Fiesta, what best describes your brand loyalty or lack thereof in cars?
Strong brand loyalty to Ford
Weak preference to Ford
Strong brand loyalty to some other brand
Weak preference to some other brand
No brand preference -- buy whatever brand car matches needs, wants, and budget
By "brand", your choice as to whether you want to define it narrowly ("Ford" does not include Mercury, Lincoln, and (at certain times) Mazda, Volvo, etc.) or broadly ("Ford" includes those other brands), but please indicate if it is not otherwise obvious.
Mine was "no brand preference".
Strong brand loyalty to Ford
Weak preference to Ford
Strong brand loyalty to some other brand
Weak preference to some other brand
No brand preference -- buy whatever brand car matches needs, wants, and budget
By "brand", your choice as to whether you want to define it narrowly ("Ford" does not include Mercury, Lincoln, and (at certain times) Mazda, Volvo, etc.) or broadly ("Ford" includes those other brands), but please indicate if it is not otherwise obvious.
Mine was "no brand preference".
