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Does Ford Really Have a Better Idea? - CBS Sunday Morning - CBS News

Ford is also bringing models to America that were originally designed for Europe, where high quality, fuel-efficient, even luxurious small cars have long been in demand.

Mark Fields, Ford's president for the Americas, predicts that 3 million people in the U.S. will buy small cars within the next three years.

He showed us the Ford Fiesta, launched in Europe and China over the past year. "We'll be launching it here in the U.S. in the first half of next year," he said.

"And the technology in the Fiesta, you couldn't find in a large car probably five years ago: the navigation system, the high end audio system, the temperature control system, all those things customers, these days, don't want to compromise on."

Ford's overseas car customers also had their own colors: "This is a color we have in Europe, it's called squeeze," Fields said.

"Squeeze?" asked Teichner.

"No, don't ask me how we developed the names for the colors, but yeah, we call this squeeze on the Fiesta."
 
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