I had the mini s, so its not totally the same question but I think yes, they will be cross shopped. I had a Fit and mini simultaneously and I had to givE one up because the wifey wouldn't drive stick. The mini is ultimately what I kept because at the time performance was more important. But many people who look at the non-s, are looking for a cute commuter, not a performance machine. To that end they are Similar for mileage and premium feel and content. The fiesta is no-where near the unique styling of the mini, but the styling of the mini is getting long in the tooth and has lost a lot of its novelty over its ten years on the market. The fiesta is fresh now but will blend in once kinetic designs take hold. Personally, I would have bought another mini because you really do get attached to them, but I was tired of the frequent expensive nuisance repairs, especially with my dealer so far away. Plus when I drove the new generation (I had an 05) it just had lost that raw edge that made mine so fun. Not to mention, they cost a lot more when similarly equipped, which considering how much headache it caused me, I just couldn't do it.