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Discussion Starter #1
Just read about the Ford Fiesta iPad app.

Downloaded and went through the digital brochure. Cool little app. Does its job, but would have been better if it had a community section and link to Fiesta Faction and stuff. It basically has the same content as the PDF brochure you can download from Ford. But adds short movie clips, photo gallery, 360 views, dealer and inventory locator, and quote.

So on top of Launch Fiesta DVD, PDF Fiesta brochure and an actual Fiesta printed brochure, I now have a digital brochure. Hey gotta love our car right!

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And the press release:

Interactive Sales Brochure Brings Fiesta to Life

Dearborn, Mich., Sept. 17, 2010 – Fiesta fans have something to cheer about with the debut of a new interactive sales brochure that brings the features and attributes of Ford’s widely acclaimed new small car to iPad. In launching the Fiesta App in the App store, Ford is reaching out to customers in a brand-new and interactive way.

With more than 3 million Apple iPads sold, this is the perfect opportunity for Ford to reach out to customers, by creating an interactive sales brochure that provides a depth of information not found in a typical dealer brochure.

“Fiesta target consumers are heavily digitally inclined and often lead the way with new technology adoption. The Fiesta App gives these customers the information they want, in a format they expect,” said Thomais Zaremba, Ford car marketing communications manager. “It’s another way for us to reach out to customers in the digital and social media space.”
Interactive information at your fingertips
The Fiesta App gives customers interested in a Fiesta a rich experience with Ford’s newest small car, providing a depth of information that couldn’t be achieved in a typical sales brochure.

“It’s done in a simple way that iPad users are accustomed to. It’s very interactive, yet very educational at the same time,” said Zaremba. “It connects with Fiesta target customers in a way they appreciate.”

App users will be able to check out all of Fiesta’s 15 class-exclusive features, including keyless entry and available push-button start. The screen lets viewers scroll down to each of the features, where a description and short video then shows how the technology works.

One screen also details all of the available tattoos and graphics, with viewers able to scroll through to see the choices for themselves. The app also describes how the Ford Fiesta with the six-speed PowerShift automatic transmission achieves an EPA rating of 40 mpg highway, delivering class-leading fuel economy.

Additional Fiesta App information includes:

Informs app users about how Fiesta achieved quality through strength and quietness

Safety: Details how Fiesta features seven standard airbags, including a new driver’s knee airbag specifically developed to help reduce injuries in frontal collisions

Connectivity: Includes information on how the latest version of Ford SYNC® with turn-by-turn navigation, a standard audio input jack and an available audio upgrade will keep Fiesta drivers connected

Available accessories: Lets viewers see how they can personalize their Fiesta, with accessories like an illuminated gear indicator shift knob, rear spoiler, even a kayak carrier to haul outdoor gear

Standard and available features: Details the number of standard and available features that increase convenience and add connectivity on Fiesta

Colors: Shows off the choice of nine vivid new colors, from Bright Magenta to Lime Squeeze to Blue Flame

The Fiesta App is available for free in the App Store for iPad or at iTunes Store.

528 Posts
Ford is definately poised to succeed.....

They certainly are hitting the bullseye on the marketing, no doubt! I just hope they get the kinks out of the system and the car is successful.

They are continuing to excel in the media world with spot on advertising. If only their distribution network and production group were as organized.:rolleyes:
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