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Discussion Starter #1
I got this in an email today, looks like some of the standard FMCC rates for now.
There is also a program that states "Fiesta Movement Direct Offer" that shows $0-3000. These are usually sent in the mail via a large postcard. I did not see any names on it yet so I have no idea what the actual amount will be.

 

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So does "Fiesta Movement Direct Offer" mean cash incentives are coming?
 

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Discussion Starter #3 (Edited)
Looks more like if you buy anything but a Fiesta, you get a nice little incentive on top of all the other stuff out there. More details to come.

Announce Date SMD # Program Announcements and Communications Program Dates
1/6/2010 FDCI-04529 2009/2010-MODEL SELECT VEHICLES FIESTA MOVEMENT DIRECT OFFER (#33152) (NATIONAL) 12/21/2009
12/31/2010

Overview Ford Division is announcing Fiesta Movement Direct Offer, effective December 21, 2009.

- This is a Direct Mail Offer.

- There will not be a manuscript posted for this program.

NOTE:
To verify customer certificates and eligibility please utilize Smart VINCENT Certificate Inquiry screen.

- Final Paid Vehicles are eligible.
Program Number(s) #33152 - Fiesta Movement Direct Offer
Eligible Vehicle(s) & Incentive Amount(s) All new 2010-Model
Focus
$0 - $3000
12/21/2009 - 12/31/2010

Fusion
$0 - $3000
12/21/2009 - 12/31/2010

Mustang GT
$0 - $3000
12/21/2009 - 12/31/2010

Mustang V6
$0 - $3000
12/21/2009 - 12/31/2010

Taurus LTD
$0 - $3000
12/21/2009 - 12/31/2010

Taurus SEL
$0 - $3000
12/21/2009 - 12/31/2010

Taurus SHO
$0 - $3000
12/21/2009 - 12/31/2010

Edge LMTD
$0 - $3000
12/21/2009 - 12/31/2010

Edge SE FWD
$0 - $3000
12/21/2009 - 12/31/2010

Edge SEL
$0 - $3000
12/21/2009 - 12/31/2010

Edge Sport
$0 - $3000
12/21/2009 - 12/31/2010

Escape
$0 - $3000
12/21/2009 - 12/31/2010

Flex
$0 - $3000
12/21/2009 - 12/31/2010

Sport Trac
$0 - $3000
12/21/2009 - 12/31/2010

Explorer
$0 - $3000
12/21/2009 - 12/31/2010

Expedition
$0 - $3000
12/21/2009 - 12/31/2010

Ranger
$0 - $3000
12/21/2009 - 12/31/2010

F-150 Regular Cab
$0 - $3000
12/21/2009 - 12/31/2010

F-150 Super Cab
$0 - $3000
12/21/2009 - 12/31/2010

F-150 Super Crew
$0 - $3000
12/21/2009 - 12/31/2010

F-Super Duty
$0 - $3000
12/21/2009 - 12/31/2010

Transit Connect
$0 - $3000
12/21/2009 - 12/31/2010

E-Series
$0 - $3000
12/21/2009 - 12/31/2010

2009-Model
Focus
$0 - $3000
12/21/2009 - 12/31/2010

Fusion
$0 - $3000
12/21/2009 - 12/31/2010

Mustang GT
$0 - $3000
12/21/2009 - 12/31/2010

Mustang V6
$0 - $3000
12/21/2009 - 12/31/2010

Taurus
$0 - $3000
12/21/2009 - 12/31/2010

Taurus X
$0 - $3000
12/21/2009 - 12/31/2010

Edge
$0 - $3000
12/21/2009 - 12/31/2010

Escape
$0 - $3000
12/21/2009 - 12/31/2010

Sport Trac
$0 - $3000
12/21/2009 - 12/31/2010

Explorer
$0 - $3000
12/21/2009 - 12/31/2010

Flex
$0 - $3000
12/21/2009 - 12/31/2010

Expedition
$0 - $3000
12/21/2009 - 12/31/2010

Ranger
$0 - $3000
12/21/2009 - 12/31/2010

F-150
$0 - $3000
12/21/2009 - 12/31/2010

F-Super Duty
$0 - $3000
12/21/2009 - 12/31/2010

E-Series
$0 - $3000
12/21/2009 - 12/31/2010


Eligible Sales Types #33152 Retail Flex Buy RCL Other
Standard 0, E Z L, R 6
X Plan F&N X W J
X Plan Partners 1 V 8

Eligible Customers Qualifying residents of the United States who receive the Direct Mail Offer.
Claiming Instructions When claiming the incentive in VINCENT, dealers will be required to enter the (11 Digit) Certificate Number located on the customer's Direct Mail Offer, eCoupon or Membership ID Card.

If upon submission of the claim, the dealership receives the error message "Certificate name/address doesn't match sold to name/address", please contact the Marketing Communication Center at ***-***-****.
ConsumerTrac - There will not be a manuscript posted for this program.
 

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I don't get it.... Why would they call it "FIESTA MOVEMENT DIRECT OFFER", and then offer (potential) discounts on everything EXCEPT the Fiesta????
 

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Discussion Starter #5
Think about it. They had upwards of 90k "Handraisers". Not all of them are going to buy a Fiesta, so why not give them all some money to buy another Ford product. Some people that test drove probably had no plans on buying a Fiesta. But give them up to $3,000 to buy a Fusion or Mustang and you may sell them one of those.

I think it is a great idea. But I am a Sales Manager at a Ford dealer so of course I would!
 

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That discount is for Fiesta Movement Agents only, and the discount depends directly on how many missions were completed. This was an extra bonus at the end of the program that none of us knew about until the program came to a close. If you are not one of the 100 Fiesta Agents, you can't get that discount.
 

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Discussion Starter #8
I agree Matt.. But there may be another incentive down the road you would lose by not going with FMCC. Some vehicles we sell you lose $1,000 off the bat if you finance out of FMCC. And remember, this vehicle will have a lot of first time buyers. Their rates are usually very high, this could make their payment managable.
 
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