Racist | Define Racist at Dictionary.comAudrey, you need to dust off your dictionary and look up the word racist. Advertising to different target demographics is not racism.
...2. Discrimination or prejudice based on race.
It is racism. Advertising based on race only encourages segmentation because it makes people think that they are different than others. Ads should have people in them of any race. Advertisers perpetuate prejudices by doing this sort of thing. People are people and we should just share and share alike. Separate but equal is a fallacy.2. any preconceived opinion or feeling, either favorable or unfavorable
Audrey, this forum is not a place to come out and call others racists. This is a forum on the Ford Fiesta. Let's end this thread now.The problem is that they don't have a single website. FordUrban.com only has videos and graphics with black people, meaning it is marketing specifically to them, which implies people of different races should be treated differently. They should have one website with video and graphics of people, whatever race they happen to be, and market the car on its merits.