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Got into work today and look what I got. In fact we got 4 of these from Ford today. So if you want one, I would stop by your local dealer to see if they have extras.

Front page:

Inner page 1:

Inner page 2:

Inner fold 1:

Inner fold 2:

Inner fold 3:

Back page:

Interior samples :

Paint samples :
 

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Interesting how the sedan pic has a European street pattern in the background, while the hatch has an American grid-style layout.

Perhaps whoever made this had a sense of irony (and rudimentary city-planning knowledge)? ;)
 

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Mark, I agree that the black one is calling your name. I am sure FSWerks would be kind enough to sell you a fancy air pump that hooks to the exhaust manifold for your Fiesta. :)

Special thanks to Team Ford for posting the info! Great job!
 

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I got an email from Ford saying that my "brochure" is in the mail. I didn't ask for one but I'm thinking that maybe everyone who reserved a Fiesta will be getting one soon. Just a guess. :)
 

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I never really thought of the Fiesta as a "city car." It's not much smaller than my old 01 ZX3. To me, A class cars are city cars. I would be getting this to be my long distance commuter car. I would never even think of getting something as small as a Smart car for that duty.
 

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I never really thought of the Fiesta as a "city car." It's not much smaller than my old 01 ZX3. To me, A class cars are city cars. I would be getting this to be my long distance commuter car. I would never even think of getting something as small as a Smart car for that duty.
B-Segment aka Supermini's are known as city cars, due to their small size allowing for easier access to parking spots.
 

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I really wish there were some press pictures of the SE hatch, but they're all of SES or SEL models...
I agree. It seems like in every new car brochure they always show pics of the high end trim levels and not the mid trim and base models.

I placed a reservation on Dec 3rd for a blue Fiesta SE hatchback with Powershift. For some reason I keep feeling a bit hesitant about this car because I'm thinking Ford is going to eventually discontinue sales of it here in the U.S. in a few years, especially if gas prices stay pretty stable, especially in the short term. I'm sure the next all new MKIII Focus will achieve great fuel economy also, especially with the announcement by GM that the Chevrolet Cruze (C-segment) will get 40 mpg. My thinking here is you can get a slightly bigger vehicle with the Focus and still get great fuel economy for not a lot more money compared to the B-segment Fiesta. This is not at all to put down the Fiesta because it is a great car. What do you guys think?
 

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I dunno. I could see Ford discontinuing the hatch Fiesta in a few years because of the price limiting sales, but it's not priced much higher than a Fit or (I imagine) a comparably-equipped Yaris or Versa. Plus the amount of support Ford is giving the hatch (see proportion of hatch press shots vs. sedan, and the overwhelming majority of hatches at the LA show) makes me think that even if sales are lower than they're projecting, it'll be here to stay.

The Focus may get near-as-good gas mileage but mark my words, it'll be more expensive. The sedan will probably start no lower than $15,000; I wouldn't be surprised if it's closer to $16k. And if they follow the Mazda3 model (which they have with the Fiesta so they will with the Focus), the hatch will start at $18-19,000, so there'll be plenty of room for the Fiesta.

Plus, I bet there'll be a gas price spike coming out of the recession, just in time for the Fiesta to go on sale. Even if we're not back up to $4-5, we'll be edging in on $4 gas and the Fiesta will benefit greatly from that.
 

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The Focus may get near-as-good gas mileage but mark my words, it'll be more expensive. The sedan will probably start no lower than $15,000; I wouldn't be surprised if it's closer to $16k. And if they follow the Mazda3 model (which they have with the Fiesta so they will with the Focus), the hatch will start at $18-19,000, so there'll be plenty of room for the Fiesta.
They MSRP price of the Focus Sedan is currently 15,995. We just never see any sell for that because while the Focus drives extremely well (its why I own one) it in many other respects falls short of the competition.

I don't think we'll see the new Focus start for much more than that, but I do think we're going to see an major decrease in the amount of cash Ford is putting on the hood. No more of those 12,999 sedans on lots begging for a buyer. This in turn will make the Fiesta's place in Ford's line obvious. I very much a good mid-range new Focus to actually go out the door for closer to 20k.

Of course this depends on execution. The new Focus is supposed to be new for everywhere, right? That being the case, there is the chance Ford could screw it up. In which case the Fiesta could become a real bread-and-butter car. Its not like the sedan is that small, after all.
 

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Wow, I didn't realize the Focus already started at 16k! I don't see the Focus III stickering above that but like you said they just won't be discounted nearly as much.

I don't see how Ford could screw the new Focus up; the Mk1 Mondeo was a "world car" intended for America from the start and it ended up brilliant (of course they did change alot of it for the US and it didn't sell well because of the odd in-between size). I think the original Focus was also US-intended from the beginning as well and it was fantastic in every market, apart from the ~12 recalls it got over here...
 

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Those of you who reserved, do you know who long it takes to get an acknowledgement after you reserve? Its been about four days and I haven't received anything yet.
 

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My reserve confirmation took about 6 days.
 

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The Focus MK III starting price tag should be around 19K about the same as the Fusion. To try and keep some price balance. I doubt the Fiesta is going to be dropped so suddenly but I could see it following suit of the Focus MK I and losing a hatch model for a sedan depending on sales. American's are warming back up to hatches slowly but there still pretty set on sedans.
 

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I highly doubt that the Fiesta HB or sedan will be dropped within the next several years here, because the focus is going up market and they will have to have a priceleader so the Fiesta will be very important to Ford in the US as well. I actually think that you may see more base models when the MKI Focus is dropped after the debut of the MKIII car in the USA. I actually wouldn't be surprised to see a "S" or even stripped Fiesta HB after this point in time. Remember the Mazda 2 is coming as well so Ford will probably try and keep a few sales by undercutting Mazda on price . I do think that Ford realizes that considering the economic troubles price will be a very big consideration in the subcompact market. Sure they can still have more feature laden trim levels but they have to fill the gaps. After all it is still better to sell a base car to a customer than lose the sale entirely.

I think it is important for Dearborn to know that as long as the basic product is really good you can actually make more profit on the higher trim levels while at the same time make larger volumes of sales on lower cost trim levels. The Fiesta is an example of a product that can appeal to a wide range of buyers on the price scale.
 

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The Focus MK III starting price tag should be around 19K about the same as the Fusion. To try and keep some price balance. I doubt the Fiesta is going to be dropped so suddenly but I could see it following suit of the Focus MK I and losing a hatch model for a sedan depending on sales. American's are warming back up to hatches slowly but there still pretty set on sedans.
The Focus won't be that expensive for a long time, unless inflation goes crazy in the next year. It won't start at more than $17k, but yeah decently equipped it should be 19k minimum. The Fusion will probably creep up later on too, but for know I think the 13-16-19k staggering for the Fiesta/Focus/Fusion respectively will work out well for Ford.
 

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Starting prices of Ford of Britain:

Ka £ 8845 = $ 14365
Fiesta £ 11295 = $ 18345
Fusion £ 13395 = $ 21755 (Fiesta-based SUV)
Ranger £ 15985 = $25960
C-Max £ 16795 = $ 27275
Focus £ 17495 = $ 28410
Mondeo £ 18645 = $ 30280
S-Max £ 20495 = $ 33285
Kuga £ 21045 = $ 34175
Focus CC £ 21345 = $ 34665
Galaxy £ 23595 = $ 38320

There is so much more room between models in the UK. Maybe you should consider the Pounds as Dollars and do no conversion.

Edit:
Remember that the British entry level Fiesta is pretty bare, as Clarkson said in his famous review: "If you are worried, there's an entry level version which has no equipment on it at all, so there's nothing to go wrong'.
 
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