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ALL-NEW FORD FIESTA DELIVERS 40 MPG; TOPS CLASS IN FUEL ECONOMY

DEARBORN, Mich., May 17, 2010 – Ford’s all-new 2011 Fiesta – an Internet star even before it goes on sale this summer – will now stand out on the highway with an Environmental Protection Agency (EPA) certified 40 mpg rating, making it the most fuel efficient car in its class.

The Ford Fiesta 40 mpg, achieved with Ford’s new six-speed PowerShift automatic transmission, is 5 mpg better than the Honda Fit and 4 mpg better than the Toyota Yaris.

“The new Fiesta is yet another car in Ford’s lineup that delivers class-leading fuel economy,” said Barb Samardzich, vice president, Global Powertrain Engineering. “From Super Duty to Fusion Hybrid and the new Mustang V-6, Ford is committed to fuel economy leadership with every new vehicle it introduces in all segments.”

• Ford Fiesta with the six-speed PowerShift automatic transmission has been EPA certified for 40 mpg highway and 29 mpg city delivering class-leading fuel economy

• Fiesta features several fuel-saving technologies including its PowerShift automatic transmission, Twin Independent Variable Camshaft Timing, Electric Power Assist Steering, aggressive deceleration fuel shutoff and enhanced aerodynamics

• Fiesta joins Fusion Hybrid – America’s most fuel efficient midsize sedan – and other class leaders like Ford Escape and Mercury Mariner Hybrids, Ford Ranger, Mustang V-6 and Super Duty offering best-in-class fuel economy

Fiesta’s class-leading fuel efficiency follows Fusion Hybrid – America’s most fuel efficient midsize sedan – and other fuel economy champs such as the Ford Escape Hybrid, Mercury Mariner Hybrid and Ford Ranger pickup. For 2011, the streak continues with the Mustang V-6, Ford Super Duty and now the responsive, sporty and economical Fiesta. Moving forward, Ford is committed to being a fuel economy leader in each segment in which it competes.

The Fiesta achieves its best-in-segment fuel figures thanks to a host of fuel-saving technologies not normally seen at this price level. To increase fuel economy, Fiesta features a new 1.6-liter Duratec® engine with Twin Independent Variable Camshaft Timing (Ti-VCT) that delivers 120 horsepower, an aggressive deceleration fuel shutoff and an engine accessory drive system that improves efficiency by reducing the energy it takes to power the air conditioner and alternator.

In addition, the Fiesta also features the PowerShift transmission, a six-speed automatic that combines the fuel benefits of a manual with the convenience of an automatic. Combine that with electric power-assisted steering, another fuel saver and some aerodynamic optimizations and you have a car that can go a long way on a single tank of fuel.

“We worked hard to deliver the class-leading fuel economy Ford is becoming synonymous for,” said Steve Pintar, Fiesta chief nameplate engineer. “To be the only vehicle in the segment to deliver 40 mpg is something we feel consumers will appreciate.”

The 2011 Fiesta with standard five-speed manual transmission is EPA rated at 28 mpg city and 37 mpg highway.

These efficiency innovations combine with the stylish and aerodynamically clean Fiesta body design to efficiently slip through the wind with both fuel savings and reduced wind noise.

Fiesta is built for North American markets at Ford’s manufacturing facility in Cuautitlan, Mexico. The vehicle goes on sale in four-door sedan and five-door hatchback body styles – with the sedan starting at $13,995, including destination charges – at Ford dealerships this summer.
 

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So they couldn't get the 29/38 MPG for the manual!
And "only" 29 MPG for the automatics City cycle ...

I wonder if they used the special fuel saving package for this.

Keep an eye on fueleconomy.gov as it's not yet in their database.
 

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The main number here is 40mpg; Ford's going to milk that figure for all it's worth. Personally, I don't care about the exact number as long as the fuel economy is in the general "good" area for a subcompact (30-35 combined), but the 40mpg headliner will probably draw in customers.
 

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Checking aforementioned website, only 2 hybrids came up if you search for >40MPG. So it would be quite a stunt if they managed to squeeze the non-hybrid Fiesta in that list.
 

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The 40mpg is great for the PowerShift! The actual EPA numbers do very little for me (as I am not concerned with MPG vs fun to drive) but for many, this could be the deciding factor to get them to buy a Fiesta.
 

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For only 2 extra mpg, I would not jump all over it. My mileage varies so much based on driving anyway. If I want to save fuel, I can make adjustments to do so. I once squeaked out 40mpg out of my SVT Focus on the highway during a road trip. It was so boring to drive the car like that, but I wanted to see what was the best I could get. The return trip was only around 30mpg but way more fun! Just changing routes and driving habits nabbed a 10mpg difference over a 6 hour trip (well, the return trip was much less:rolleyes:)
 

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Looks like they said it would. I'm still hoping with careful driving, I can get 40 mpg on my daily commute.
 

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I wonder if they used the special fuel saving package for this.

QUOTE]

Probably so, there is a "Super Fuel Economy" package available for sedan and hatch that has following content:

-- Rear Spoiler
— Side Air Deflectors
— Underbody Shields
— Blockers on Lower Grille
— 15" P195/60R15 T Rated Tire
— 15" Steel Wheels
— Steel Mini Spare
— Speed Control
Note:package requires PowerShift 6-speed AutomaticTransmission (44A)
Note: 4-Door Sedan equipped with Decklid Spoiler; 5-Door Hatchback equipped with Liftgate Spoiler.
 

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I figured it would do nothing to help, it just adds weight. Adding weight to aerdynamics is going to just even it out.
 

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Fiesta SFE, automatic. EPA estimated 29 city/40 hwy/33 combined mpg
Fiesta SES, automatic shown. EPA estimated 29 city/38 hwy/33 combined mpg
So what does the SE with the Sport Appearance Package get for fuel mileage since it also has the lite weight 15" aluminum wheels that come with SFE package?

*Edit*

Interesting. Here is Ford's press release; http://www.ford.com/about-ford/news-announcements/press-releases/press-releases-detail/pr-allnew-ford-fiesta-delivers-40-mpg-32663

This is the closest they come in their press release to saying the 29/40 is on one model only and it is buried and obscured in one sentence; "In addition, the Fiesta also features the PowerShift transmission, a six-speed automatic that combines the fuel benefits of a manual with the convenience of an automatic. Combine that with electric power-assisted steering, another fuel saver and some aerodynamic optimizations and you have a car that can go a long way on a single tank of fuel."
 

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Fiesta SFE, automatic. EPA estimated 29 city/40 hwy/33 combined mpg
Fiesta SES, automatic shown. EPA estimated 29 city/38 hwy/33 combined mpg
That commercial was made before the EPA results were in, so they still had to use the estimates.
 
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