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Discussion Starter · #1 ·
I just got done checking out the new page for the US spec car and I found the laughable price differences between the sedan and HB... Nearly 2 grand more for the base hatch, Ford you have got to be joking!!!!

Granted the sedan version is a horrible mess but I think you're going to be hard pressed to get many folks to swallow that difference.

I think both should come it at about 14 and change.

Dearborn's finest at it again!
 

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I'm on the fence as well...

Heres the thing, I don't mind paying more *IF* it were built in Michigan or imported from Germany. I think its a bit expensive for dirt cheap Mexican labor.

The last time I considered a Mexican made Ford was the SVT Focus and that turned out to be a steaming pile of crap from what the horror stories I've heard on Focal Jet.

Then of course there are also the other "WTF" moves:

No base Hatch
No Super Fuel Economy package for manual transmission equipped models (!?)
To get 15" Alloys on the "SE" you need to have an automatic transmission?

Whoever planned the models/packages needs an ass kicking!
 

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First, it isn't as if you don't get anything for the price difference.The S model sedan is a complete stripper.

Second, Ford knows the people buying the hatch are more likely to be the people who are actually interested in the car's heritage and hype and thus are not going to be that interested and a bare-bones stripper model. I'm completely certain the sedan will massively outsell the hatch, but I'm also completely certain that most sedan buyers will be people simply looking for cheap transportation, not people interested in the idea of getting a fun little semi-premium car.

Its really not stupid at all. Stripper hatches would just sit at Ford's dealers forever.
 

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The reason for price difference is called smart marketing. The majority of the press that the Fiesta has recieved has been for the hatch. In order to give the sedan any chance of surviving was to make it more price friendly for entry level buyers that want a new car but can't spring for the higher and I sure what will be a more popular version of the Fiesta. Or for some people that just would prefer to drive a sedan rather than a hatch.
If you look at the 2008 Focus when it came out the 2 door sedan was actually cheaper than the 4 door sedan. I just checked on the build and price site and now the 2 door base price is higher than the 4 door. Why because people bought the 2 door because of price or because they liked the body style better and Ford adjusted the pricing accordingly based on demand.
If the sedan sells more based on the price I am sure that the price will go up closer to the hatch base price in a year or two.
As I have written in another post about the pricing of the car everyone should go to other B class car build and price sites and compare the Fiesta pricing to the others and then compare the equipment and then see which is the better deal. I believe that the equipment and features that you get on the Fiesta is better than any of them.Other people may come to a different conclusion but that is there right and they are welcome to compare the two and make their choice.
Just know that I will be driving a black 2011 Ford Fiesta SES with intellegent access with pushbutton start,six speed automatic trans,leather seating,SYNC 3.0 with Traffic,direction and information,heated seats and mirrors,turn signals on mirrors,autodimming rearview mirror,power door locks,mirrors and windows,cruise control,rear hatch spoiler,16 inch wheels and a lot of other things that the others can't touch.
So make you choice and enjoy.
 

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The reason for price difference is called smart marketing. The majority of the press that the Fiesta has recieved has been for the hatch. In order to give the sedan any chance of surviving was to make it more price friendly for entry level buyers that want a new car but can't spring for the higher and I sure what will be a more popular version of the Fiesta. Or for some people that just would prefer to drive a sedan rather than a hatch.
Your logic seems backwards for the United States. It would seem that it is the hatch that needs a chance of surviving. I'm afraid Ford priced the hatch too high in a land where hatches don't so very well.

I'm afraid after one year they will look at their sales and say to themselves, "Look, we told you so! The hatch does not sell - we are axing it." No doubt - if even they were priced identically the hatch will still sell less units - it just seems price wise they are setting it up for failure.
 

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Discussion Starter · #10 ·
I'm afraid after one year they will look at their sales and say to themselves, "Look, we told you so! The hatch does not sell - we are axing it." No doubt - if even they were priced identically the hatch will still sell less units - it just seems price wise they are setting it up for failure.
BINGO!!!!!!

You hit the nail squarely on the head...

I too don't understand why Dearborn wouldn't have offered a S trim HB...as that is what I wanted. Looks like Dearborn is either being too clever..or clever like a fox. See quote above.


Dearborn if you have ANY sense, or don't want the HB to fail you need to have a S or base trim level version, if you don't, I'm one less buyer.
 

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Discussion Starter · #12 ·
If they provide a base model "S" HB I would still consider buying it, if not no dice.
 

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Your logic seems backwards for the United States. It would seem that it is the hatch that needs a chance of surviving. I'm afraid Ford priced the hatch too high in a land where hatches don't so very well.

I'm afraid after one year they will look at their sales and say to themselves, "Look, we told you so! The hatch does not sell - we are axing it." No doubt - if even they were priced identically the hatch will still sell less units - it just seems price wise they are setting it up for failure.
Here is how I see it.

When it comes to hatches, there are two primary kinds of buyers in the United States.

One group are those who want (or can only afford) the most practical vehicle possible for the lowest price, no matter how it drives or looks. They buy the hatch versions of the Aveo, Rio5, Versa, etc.

The second are those who see a hatch as fitting into their lifestyle or who are excited about hatchbacks because of what they know of European car markets. These are the people who buy Minis and were paying 3 grand over MSRP on the Fit when it came out.

In between? There isn't a lot. Mainstream Americans just hates hatches. And station wagons too. They just bring up bad memories of the past when all hatches were junk and station wagons were the cultural equivalent of today's mini-van.

Look at the Toyota Matrix, for example. In theory it should sell much better, right? The cost difference is minimal. The Matrix has much more room for cargo. They both drive the same and have the same reliability. Yet the Corolla completely demolishes the Matrix in sales year after year. And this is among Toyota buyers, mind you - very practical people overall.
 

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Discussion Starter · #15 ·
Here is how I see it.



Mainstream Americans just hates hatches.

.

Thing is that the Fiesta is not targeted at the Taurus or Fusion buyer.

The point about Mericans hating hatches is OLD and outdated for the past several years....when looking at younger and younger demos the appreciation of hatches is growing substantially and will continue to grow with each subsequent generation .

Hatches are here to say and becoming more and more popular.

There are more and more American buyers buying them and of course the mfrs are acknowledging this fact...

Mini
Fit
Versa
Yaris
xB
xD
Golf
Fiesta
Mazda 2
Mazda 3
 

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Thing is that the Fiesta is not targeted at the Taurus or Fusion buyer.

The point about Mericans hating hatches is OLD and outdated for the past several years....when looking at younger and younger demos the appreciation of hatches is growing substantially and will continue to grow with each subsequent generation .

Hatches are here to say and becoming more and more popular.

There are more and more American buyers buying them and of course the mfrs are acknowledging this fact...

Mini
Fit
Versa
Yaris
xB
xD
Golf
Fiesta
Mazda 2
Mazda 3
So my logic isn't backwards then as I stated earlier the price difference IS smart based on this post
 

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Discussion Starter · #18 ·
So my logic isn't backwards then as I stated earlier the price difference IS smart based on this post


Although you CAN buy a BASE Fit HB for about the same price as the Fiesta sedan S.;) Which is something I was considering.
 

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There are more and more American buyers buying them and of course the mfrs are acknowledging this fact...

Mini
Fit
Versa
Yaris
xB
xD
Golf
Fiesta
Mazda 2
Mazda 3
That's not very many cars to be honest.

There have not been any hatches in the list of top ten best selling cars in America recently except for the Prius. But its pretty obvious the Prius sells for reasons beside it being the hatch.

I agree that could change as the younger generation grows up. But I don't think that change will be a very quick one.
 
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