You're welcome!Great interview Mark, thanks for that.
Well I know it can look like he's making an excuse, but I think it is more of him attempting to explain the business behind the decision. It's an incredibly complex situation and although it can be hard for many of us (small car enthusiasts) to accept or understand, but at the end of the day we need to remember that times are incredibly tough right now and Ford is in a unique position to weather this storm without having to seek government assistance. Now is not the time for Ford to get overly "cutting edge" (Nor is it the time to be boring and play it safe, which they clearly are not) and risk having a failure that ultimately will force them to burn through their reserves before they return to profitability.Was surprised Sam pointing out the constant excuse of the small percentage the B segment is in the USA, but not giving any indication of future growth potential. Also I know Canada's market size is small, but in Canada B segment is almost 10%.
I wish you guys could have been on the call for this, as he was actually laughing at this point. It wasn't a mocking laugh, but an excited laugh. I could tell he wanted to say more, but I think they are keeping some very tight wraps on things.Sam's answers appeared defensive to your question
What can you tell us about the U.S.-bound cars’ final specification to quell fears of the historical “de-contenting” for our market?
I don't think it is that he doesn't understand, I again think it is that he was incredibly positive about this on the phone (something I can't convey in text) and the general idea was that he was blowing it off because at the end of the day our fears are going to be forgotten when we see the product they release. That's what I took from it anyway.Also surprised with "De La Garza: There are certainly some fears out there, and it was fascinating to see the responses from recent spy shots; it really made some of us laugh because we know that comments like, “Oh no, they are bringing back the cheap black door handles!”
His answer gives the perception that he belittles or does not understand the crap Ford N.A. has dished out over the years in regards to cheapening, decontenting, etc.
Sam should know this is a hot issue with Ford loyalists being the North America Focus brand manager.
Anyway thanks again for this Mark
They should be!I was gathering from his answers that the car will be mostly unchanged from the Euro car.
I highly doubt that there's a conspiracy to "ruin" FoE products to protect jobs in Dearborn. It's not in the long-term interest of anyone at Ford to intentionally put out bad cars. In any case, it's not working.COuld it be that Dearborn is once again protecting its "turf" by intentionally mucking up another great FoE product? We will see. BTW this "turf protection" happens ALL the time in the automotive business especially in Detroit and Dearborn.