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Discussion Starter #1 (Edited)

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I don't really care for the "Its a pretty big deal" ad with all the kids jumping around. Outside of the 40mpg thing, there is little that highlights what I consider the best part of the Fiesta. The driving is completely missing! Besides a few Mazda, Acura, and BMW ads, I have not found many car ads that actually speak to the enthusiast. If I was doing ads, they would have the Fiesta rally car flying around corners, jumping in the air, corvettes chasing Fiesta's in the mall, beach landings, e-brake slides, lots of high revving fun, and general hooning. That would probably offend most people, and that is why nobody asks me to do commercials. :)

BTW, the AI ad with the paint being thrown on the Fiesta's was horrible. I still think they should take the AI kids, strap them into Ken Blocks rally Fiesta, and scare the poo out of them. I would watch that over and over again!
 

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I thought the ad was stupid, but I watched it without sound (at work).
 

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I will have to watch more of them. A technical walk thru with Steve Pintar would be far more entertaining than the 40mpg ad.
 

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BTW, the AI ad with the paint being thrown on the Fiesta's was horrible. I still think they should take the AI kids, strap them into Ken Blocks rally Fiesta, and scare the poo out of them. I would watch that over and over again!

:) that and the 12 customized American Idol Fiestas made me gag.
 

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You hardly even see the car in that ad, and some of the messages are hard to catch.

I actually think the one with the Lamborghini is the best one they've done. It's too long for TV but it has a great "voice" which should have set the tone for the other ads.

However, the print ads are great:

Video: Ford kicks off Fiesta marketing campaign, "It's a pretty big deal" — Autoblog

Just simple and to the point. Very grown-up too, not talking down to the audience.
 

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Its pretty embarrasing. Maybe the ad was created by the genius who did this:

YouTube - The Chevy Volt Dance

This is what happens when 50 something MBA's from the Detroit suburbs try to appeal to younger buyers. MASSIVE FAIL
Yep, I agree 100%. Sometimes having too many MBA's in a room trying to make a product exciting results in massive fails. Probably the same ones who think a tape stripe and the word "Sport" is what the kids want in a performance car.

I did watch the Lambo ad, and it was good, but a clear take off from Top Gear. Britney Taylor also scares me since she is 46 feet tall. I thought Joel and Mandy's ad with the smart phone and their dog was really good.

So far, no calls to use any of my autocross or track footage for ads ;)
 

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BRGT350 - Thanks, glad you liked the ad.

Here it is for others in case you missed it. I'm trying to pump up the view count...only 100K more to go!

 

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Hey Joel, welcome to FiestaFaction!
 
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